1.b) Explain Datafication.
Answer:
Datafication
- Datafication is a process of taking all aspects of life and turning them into data – Kenneth Neil Cukier and Viktor Mayer Schoenberger (Rise of Big Data, 2013).
- Everything we do online or otherwise ends up recorded for later examination in data storage units or for sale – Facebook isn’t free.
- We are the product. Google’s AR Glasses Datafies gaze, Twitter Datafies Stray Thoughts LinkedIN Datafies Professional Networks. Consider the importance of datafication with respect to people’s intentions about sharing their own data. We are being datafied.
- Our actions are being datafied.The spectrum of this ranges from us gleefully taking part in social media experiment we are proud of to all out surveillance and stalking. When we “Like” something online, we are intending to be datafied or at least we should expect to be When we browse the web, we are unintentionally or at least passively being datafied via cookies we may or may not be aware of.
- When we are walking around on the streets, we are being datafied by Cameras. Once we datafy things, we can transform their purpose and turn the information into new forms of value.
- Who is “We”? It is usually modelers and entrepreneurs profiting from getting people to buy stuff. What kind of “Value”? Increased efficiency through automation.